The top principles for web design

the top principles for web design The top principles for web design kelly sikkema v9FQR4tbIq8 unsplash

Effective web design can be judged by the customer of the website rather than by the website owner, just like beauty is in the eye of the beholder. The effectiveness of a site is influenced by many factors, including its aesthetics as well as its user-friendliness. It is possible that a website with a bad web design will impact Google Analytics metrics. 

Listed below are the 10 best principles for web design, which will make your website visually pleasing, easy to use, engaging, and effective.

Design of the Web Site

Consumers’ needs are always taken into account by very good web design. Your website visitors want information, entertainment, a little bit of discussion, or to float along with your business? The purpose of each page of your site should be clear, and the intention should be to satisfy a particular requirement for your site visitors.


It’s important to communicate clearly and make your data easy to read and digest so that people can get information quickly on the web. A few powerful tactics to include in your web design are: organizing data with headlines and subheadlines, using bullet points instead of long linking sentences, and cutting down the waffle.


As a general rule, Sans Serif fonts like Arial and Verdana are easier to read over the internet (Sans Serif fonts have no decorative finishes)

To maintain a streamlined layout, stick to maximum 3 typefaces at maximum 3 stage sizes and 16px as the ideal font size.

The colors

A well-designed colour palette can greatly enhance the user experience. Combining complementary colors creates balance and harmony. Make reading easier on the eye by using colors that contrast with the background and text.

Colors that are vibrant produce emotion and should be used sparingly (e.g., for call to action).

Additionally, white space/negative distance gives your site a contemporary and uncluttered appearance.


It is said that a picture is worth a thousand words, so selecting the right images for your website can help you position your brand and connect with your target audience.

To improve the appearance of your website, consider buying stock photos if you don’t have quality professional photographs available.

Also consider using infographics videos and images, since these are able to communicate much more effectively than even the very best written piece of text.

The navigation

A website’s navigation is all about how easy it is for visitors to take action and move around the site. There are several strategies for successful navigation, including a sensible page hierarchy, using breadcrumbs, designing clickable buttons, and observing the “three clicks rule,” which means users can access the information they are looking for in three clicks.

A grid-based design

You may end up with a messy appearance if you place content randomly on your web page. A grid-based layout arranges content into sections, columns, and boxes that line up and are texture balanced, resulting in a more appealing site.

Loading time

Websites that take too long to load do not appeal to anyone. You can improve page loading times by re-arranging picture sizes (size and scale), combining code into a CSS or JavaScript document (which reduces HTTP requests), and compressing HTML, CSS, and JavaScript (reducing their loading time).

The site is mobile-friendly

Nowadays, websites can be accessed via many different devices with different screen sizes, so checking if your website is mobile friendly is very important.

Your website would need to be rebuilt in a responsive web design (which means it would adjust to different screen sizes) or you could develop a dedicated mobile website (adapted especially for mobile users).

By keeping those design elements in mind, you can easily create a stunning and fully-optimized website.

The layout of a website is crucial for the success of the site. In another way, these principles of effective web design can make your website more useful, engaging, and memorable to your visitors.